--- title: The Intelligent Business Blog | Data Assets description: Data Assets | The Intelligent Business Blog talks about creating customer value, employee fulfillment, and operational excellence in the world of data, IT and operations, with actionable advice for business leaders everywhere. --- [Skip to content](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-assets#main-content) [![iBusiness Group Logo](https://www.ibusinessgroup.us/hs-fs/hubfs/iBGroup%20Logo-1.jpg?width=2248&height=298&name=iBGroup%20Logo-1.jpg "iBusiness Group Logo")](https://www.ibusinessgroup.us) - [About](https://www.ibusinessgroup.us/about) - [The Intelligent Business](https://www.ibusinessgroup.us/the-intelligent-business) - [Services](https://www.ibusinessgroup.us/services) - [Topics & Resources](https://www.ibusinessgroup.us/topics-and-resources) # The Intelligent Business Blog Receive the latest insights from Tim and The iBusiness Group ### Blog Posts - [ALL](https://www.ibusinessgroup.us/the-intelligent-business-blog/all) - [Data Readiness](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-readiness) - [Data Strategy](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-strategy) - [Data Roadmap](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-roadmap) - [Data Assets](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-assets) - [Leadership Discipline](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/leadership-discipline) - [Data Maturity](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-maturity) [![The iBusiness Group. Transforming Healthcare with Data.](https://www.ibusinessgroup.us/hubfs/Transforming-Healthcare-with-Data.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/transforming-healthcare-with-data) [Data Discipline](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-discipline), [Data Assets](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-assets), [Data Integration](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-integration), [Data Roadmap](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-roadmap) ### [Transforming Healthcare with Data: HealthEZ’s Data Success](https://www.ibusinessgroup.us/the-intelligent-business-blog/transforming-healthcare-with-data) August 18, 2025 This year, I had the privilege of collaborating with HealthEZ, a third-party administrator specializing in custom,... [![The iBusiness Group. Data Paradigm Shift. Data Readiness. Start Small. Say No.](https://www.ibusinessgroup.us/hubfs/Doc-Hudson-or-Lightning-McQueen.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/are-you-doc-hudson-or-lightning-mcqueen-when-it-comes-to-data) [Leadership Discipline](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/leadership-discipline), [Data Readiness](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-readiness), [Data Assets](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-assets), [Data Paradigm Shift](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-paradigm-shift) ### [Data Paradigm Shift #4: Are You Doc Hudson or Lightning McQueen When It Comes to Your Data Thinking?](https://www.ibusinessgroup.us/the-intelligent-business-blog/are-you-doc-hudson-or-lightning-mcqueen-when-it-comes-to-data) September 12, 2023 In the movie Cars, Lightning McQueen cannot make a left turn on a dirt track because he has only ever raced on asphalt... 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Optimize Your Customer Journey with a Customer Data Platform.](https://www.ibusinessgroup.us/hubfs/optimizing-the-prospecting-portion-of-your-customer-journey.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/optimizing-the-prospecting-portion-of-your-customer-journey) [The Intelligent Business Program](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/the-intelligent-business-program), [The Execution Disciplines](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/the-execution-disciplines), [Data Assets](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-assets), [Customer Data Platform](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/customer-data-platform) ### [Optimizing the Prospecting Portion of Your Customer Journey](https://www.ibusinessgroup.us/the-intelligent-business-blog/optimizing-the-prospecting-portion-of-your-customer-journey) March 20, 2023 How does a small company with half of its pre-pandemic staffing level and limited IT support, go from a largely manual... [![](https://www.ibusinessgroup.us/hubfs/Blog/3-Keys-to-Data-Strategy-Data-Assets.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/3-keys-to-an-awesome-data-roadmap-data-assets) [Data Strategy](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-strategy), [Data Assets](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-assets), [Data Roadmap](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-roadmap) ### [3 Keys to an Awesome Data Roadmap - Part 2: Data Assets](https://www.ibusinessgroup.us/the-intelligent-business-blog/3-keys-to-an-awesome-data-roadmap-data-assets) January 18, 2023 This second in a series of articles on the three key components of an effective data roadmap will discuss how a focus... 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