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Data Paradigm Shift #4: Are You Doc Hudson or Lightning McQueen When It Comes to Your Data Thinking?

September 12, 2023
In the movie Cars, Lightning McQueen cannot make a left turn on a dirt track because he has only ever raced on asphalt...

Optimizing the Prospecting Portion of Your Customer Journey

March 20, 2023
How does a small company with half of its pre-pandemic staffing level and limited IT support, go from a largely manual...

3 Keys to an Awesome Data Strategy - Part 2: Data Assets

January 18, 2023
This second in a series of articles on the three key components of an effective data strategy will discuss how a focus...

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