--- title: The Intelligent Business Blog | Tim Brands description: "Tim is the founder of The iBusiness Group and the architect of The Intelligent Business Program®. As President of The iBusiness Group, Tim spends his time providing data and digital leadership to CIOs, COOs, and CMOs who have accountability for data strategy and digital initiatives.\n\nPrior to The iBusiness Group, Tim worked in both principal consultant and fulltime employee roles for companies from $10 million in revenues to the Fortune 50. Tim lives in the Minneapolis area with his wife, and they have four children and one grandchild." --- [Skip to content](https://www.ibusinessgroup.us/the-intelligent-business-blog/author/tim-brands/page/1#main-content) [![iBusiness Group Logo](https://www.ibusinessgroup.us/hs-fs/hubfs/iBGroup%20Logo-1.jpg?width=2248&height=298&name=iBGroup%20Logo-1.jpg "iBusiness Group Logo")](https://www.ibusinessgroup.us) - [About](https://www.ibusinessgroup.us/about) - [The Intelligent Business](https://www.ibusinessgroup.us/the-intelligent-business) - [Services](https://www.ibusinessgroup.us/services) - [Topics & Resources](https://www.ibusinessgroup.us/topics-and-resources) # The Intelligent Business Blog Receive the latest insights from Tim and The iBusiness Group ### Blog Posts - [ALL](https://www.ibusinessgroup.us/the-intelligent-business-blog/all) - [Data Readiness](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-readiness) - [Data Strategy](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-strategy) - [Data Roadmap](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-roadmap) - [Data Assets](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-assets) - [Leadership Discipline](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/leadership-discipline) - [Data Maturity](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-maturity) [![The iBusiness Group. Transforming Healthcare with Data.](https://www.ibusinessgroup.us/hubfs/Transforming-Healthcare-with-Data.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/transforming-healthcare-with-data) [Data Discipline](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-discipline), [Data Assets](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-assets), [Data Integration](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-integration), [Data Roadmap](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-roadmap) ### [Transforming Healthcare with Data: HealthEZ’s Data Success](https://www.ibusinessgroup.us/the-intelligent-business-blog/transforming-healthcare-with-data) August 18, 2025 This year, I had the privilege of collaborating with HealthEZ, a third-party administrator specializing in custom,... [![The iBusiness Group. Data Paradigm Shift. Data Readiness. Start Small. Say No.](https://www.ibusinessgroup.us/hubfs/Doc-Hudson-or-Lightning-McQueen.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/are-you-doc-hudson-or-lightning-mcqueen-when-it-comes-to-data) [Leadership Discipline](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/leadership-discipline), [Data Readiness](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-readiness), [Data Assets](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-assets), [Data Paradigm Shift](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-paradigm-shift) ### [Data Paradigm Shift #4: Are You Doc Hudson or Lightning McQueen When It Comes to Your Data Thinking?](https://www.ibusinessgroup.us/the-intelligent-business-blog/are-you-doc-hudson-or-lightning-mcqueen-when-it-comes-to-data) September 12, 2023 In the movie Cars, Lightning McQueen cannot make a left turn on a dirt track because he has only ever raced on asphalt... [![The iBusiness Group. Data Integration Architecture. Data Readiness](https://www.ibusinessgroup.us/hubfs/Data-Integration-Architecture.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/doing-data-right-begins-at-the-data-source-not-the-data-lake) [Data Readiness](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-readiness), [Data Integration](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-integration) ### [Data Paradigm Shift #3: Doing Data Right Begins at the Data Source, Not the Data Lake](https://www.ibusinessgroup.us/the-intelligent-business-blog/doing-data-right-begins-at-the-data-source-not-the-data-lake) August 25, 2023 You will know if your organization is doing the right things with data when you see the results of good data, such as:... [![iBusiness Group. Data Paradigm Shift: Moving Data to the Center for IT Success](https://www.ibusinessgroup.us/hubfs/Moving-Data-to-the-Center-for-IT-Success.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/moving-data-to-the-center-for-it-success) ### [Data Paradigm Shift #2: Move Data to the Center for IT Success](https://www.ibusinessgroup.us/the-intelligent-business-blog/moving-data-to-the-center-for-it-success) August 7, 2023 In this second article on the paradigm shifts organizations must make in regard to data, we explore the failures of the... [![iBusiness Group; Elevate Data Governance based on the Altitude of Work; Working Genius](https://www.ibusinessgroup.us/hubfs/Elevate-Data-Governance-based-on-Altitude-of-Work.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/elevate-data-governance-based-on-altitude-of-work) [Data Readiness](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-readiness), [Working Genius](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/working-genius), [Data Governance](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-governance), [Data Enablement](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-enablement), [Data Paradigm Shift](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-paradigm-shift) ### [Data Paradigm Shift #1: Elevate Data Governance by Choosing People for the Altitude of the Work](https://www.ibusinessgroup.us/the-intelligent-business-blog/elevate-data-governance-based-on-altitude-of-work) July 31, 2023 In today's data-driven world, it is imperative organizations do the right things with data for data to be successful.... [![The iBusiness Group. 2023 Q3 Newsletter.](https://www.ibusinessgroup.us/hubfs/Newsletter%202023%20Q3.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/newsletter-2023-q3) [Leadership Discipline](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/leadership-discipline), [Data Strategy](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-strategy), [Newsletter](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/newsletter), [Working Genius](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/working-genius), [Innovation](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/innovation) ### [Newsletter: Q3, 2023](https://www.ibusinessgroup.us/the-intelligent-business-blog/newsletter-2023-q3) July 6, 2023 Q3, 2023 Newsletter In This Issue: A People Perspective: Working Genius Workshops (and a free offer!) A Business... [![iBusiness Group: A bottom-up data strategy is often at the core of poor data execution and low data maturity](https://www.ibusinessgroup.us/hubfs/The-Last-Thing-Your-Company-Needs-is-a-Data-Strategy.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/the-last-thing-your-company-needs-is-a-data-strategy) [Leadership Discipline](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/leadership-discipline), [Data Readiness](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-readiness), [Data Strategy](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-strategy), [Data Maturity](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-maturity) ### [The Last Thing Your Company Needs is a Data Strategy](https://www.ibusinessgroup.us/the-intelligent-business-blog/the-last-thing-your-company-needs-is-a-data-strategy) June 15, 2023 I admit it. I am a recovering data strategist, guilty of creating data strategies. But, I have changed my ways and will... [![iBusiness Group: Embrace the Chief Data Officer and Ditch the CIO](https://www.ibusinessgroup.us/hubfs/Embrace%20the%20CDO%20Ditch%20the%20CIO.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/embrace-a-chief-data-officer-and-ditch-the-cio) [Data Readiness](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-readiness), [Data Maturity](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-maturity), [Innovation](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/innovation) ### [Data-Driven Disruption: Embrace a Chief Data Officer and Ditch the CIO](https://www.ibusinessgroup.us/the-intelligent-business-blog/embrace-a-chief-data-officer-and-ditch-the-cio) June 14, 2023 In today's data-centric business landscape, traditional roles and structures are often no longer sufficient to harness... [![](https://www.ibusinessgroup.us/hubfs/Blog/Rapid-Unscheduled-Disassembly.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/rapid-unscheduled-disassembly) [Data Readiness](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-readiness), [Data Strategy](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-strategy), [Innovation](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/innovation) ### [How Did Your Company Respond to Its Last "Rapid, Unscheduled Disassembly?"](https://www.ibusinessgroup.us/the-intelligent-business-blog/rapid-unscheduled-disassembly) May 19, 2023 On April 20, 2023, about a minute after liftoff, SpaceX tweeted that Starship had cleared the launchpad and was on its... [![The iBusiness Group. Quarterly Newsletter](https://www.ibusinessgroup.us/hubfs/Newsletter%202023%20Q2.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/newsletter-2023-q2) [Data Strategy](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-strategy), [Customer Data Platform](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/customer-data-platform), [Newsletter](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/newsletter), [Working Genius](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/working-genius), [Fractional](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/fractional), [Data Roadmap](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-roadmap) ### [Newsletter: Q2, 2023](https://www.ibusinessgroup.us/the-intelligent-business-blog/newsletter-2023-q2) April 1, 2023 Q2, 2023 Newsletter In This Issue: A People Perspective: The 6 Types of Working Genius (and a special offer!) A... [![The iBusiness Group. Optimize Your Customer Journey with a Customer Data Platform.](https://www.ibusinessgroup.us/hubfs/optimizing-the-prospecting-portion-of-your-customer-journey.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/optimizing-the-prospecting-portion-of-your-customer-journey) [The Intelligent Business Program](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/the-intelligent-business-program), [The Execution Disciplines](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/the-execution-disciplines), [Data Assets](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-assets), [Customer Data Platform](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/customer-data-platform) ### [Optimizing the Prospecting Portion of Your Customer Journey](https://www.ibusinessgroup.us/the-intelligent-business-blog/optimizing-the-prospecting-portion-of-your-customer-journey) March 20, 2023 How does a small company with half of its pre-pandemic staffing level and limited IT support, go from a largely manual... [![](https://www.ibusinessgroup.us/hubfs/Blog/3-Keys-to-Data-Strategy-Data-Maturity.jpg)](https://www.ibusinessgroup.us/the-intelligent-business-blog/3-key-to-an-awesome-data-roadmap-data-maturity) [Data Strategy](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-strategy), [Data Maturity](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-maturity), [Data Roadmap](https://www.ibusinessgroup.us/the-intelligent-business-blog/tag/data-roadmap) ### [3 Keys to an Awesome Data Roadmap - Part 3: Data Maturity](https://www.ibusinessgroup.us/the-intelligent-business-blog/3-key-to-an-awesome-data-roadmap-data-maturity) January 23, 2023 This third and final in a series of articles on the three key components of an effective data roadmap will discuss how... 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